(1) Business Communications
- Audience and Message
- Spoken and Written Communications
- Phone Calls
- Meetings
- Presentations
- Letters
- Faxes
- Email
(2) Marketing and Sales
- The Customer
- Product
- Price
- Place
- Promotion
- Packaging
- Sales Strategies and Support
- Sales Tracking
(3) Organizational Behavior
and Leadership
- Hiring Process
- Training Employees
- Motivating Employees
- Individuals
- Groups and Teams
- Organizations
- Leadership
- Firing
(4) International Business
and the WTO
- WTO
- International Companies
- International Markets
- Political and Legal Systems
- Foreign Investment
- International Marketing
- International Managing
- Revenue,Taxes, and Profits
COURSE MATERIALS
Handouts
PowerPoint presentations
Web sites
ASSESSMENT
Written examination –
50%
Oral examination: 30%
Attendance and participation:
20%.
