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Business English for MBA students

INTERNATIONAL BUSINESS COMMUNICATION

 

Instructor: Dr Algirdas Makarevicius

Students: MBA

Duration: 40 hours

 

SUMMARY COURSE OUTLINE

 

(1) Business Communications

  1. Audience and Message
  2. Spoken and Written Communications
  3. Phone Calls
  4. Meetings
  5. Presentations
  6. Letters
  7. Faxes
  8. Email

 

(2) Marketing and Sales

 

  1. The Customer
  2. Product
  3. Price
  4. Place
  5. Promotion
  6. Packaging
  7. Sales Strategies and Support
  8. Sales Tracking

 

(3) Organizational Behavior and Leadership

 

  1. Hiring Process
  2. Training Employees
  3. Motivating Employees
  4. Individuals
  5. Groups and Teams
  6. Organizations
  7. Leadership
  8. Firing

 

(4) International Business and the WTO

 

  1. WTO
  2. International Companies
  3. International Markets
  4. Political and Legal Systems
  5. Foreign Investment
  6. International Marketing
  7. International Managing
  8. Revenue,Taxes, and Profits

 

COURSE MATERIALS

Handouts

PowerPoint presentations

Web sites

 

ASSESSMENT

Written examination – 50%

Oral examination: 30%

Attendance and participation: 20%.

Prepared by Dr Algirdas Makarevicius

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